Caterpillar Tractor Company and CMI Corp co-produced highway construction equipment. The idea was to create a multimedia spec-sheet applicable to their equipment.
Strengths
Manufacturers of equipment in the $250,000 range have few marketing opportunities. This appeared to be a viable alternative.
Problems
The Internet was beginning to demonstrate that it could be more effective and less expensive than CD-ROM technologies (although it was not as elegant at the time).
Conclusions
While CD-ROM technologies showed promise for marketing, they were not as valuable as the Internet was already proving to be.
Publications
This work was unpublished.